CONTENT CREATION SERVICES
The most important part of a digital marketing strategy is the content. But, constantly creating fresh content is a time-consuming and difficult task, so many businesses don’t have the resources for it. Fortunately, 5K Marketing can help.
THE LINK BETWEEN CONTENT AND SEO
Content plays a huge role in determining where your website ranks within the search results. Why? Google’s goal is to provide a list of relevant and valuable links every time someone performs a search.
The main way that Google determines which websites are relevant and valuable and which are not is by analyzing each site’s content. The search engine will look for keywords to determine what the content is actually about. If your content does not contain relevant keywords, Google will not know which users should see it in their search results.
Our writers are true professionals. All located in the United States, our writers have a great deal of experience both researching and writing intelligently on a wide variety of topics.
Search engines look at a number of other factors, too. In fact, Google will analyze everything from the headers and titles to the length of the content when determining how pages will rank. 5K Marketing creates content with Google’s algorithm in mind, so each piece will be properly optimized to improve your chances of landing on the first page of search results.
There’s another way that content can affect your ranking. Each blog post will have its own page on your website, which means each page serves as another opportunity to rank for specific keywords.
For example, a criminal defense attorney may target the keywords “criminal defense attorney” on his main website. But, he can target the keywords “DUI attorney” in one blog post and “assault and battery attorney” in another. Because of the blog, the attorney may possibly rank for all three sets of keywords.
At 5K Marketing, we conduct keyword analyses to identify keywords that potential clients are using in their search queries. Then, we create content containing various sets of these keywords so our clients will appear in as many relevant searches as possible.
When creating website content, it is advisable to include keywords in the content itself. However, the trick is writing the content in such a way that incorporates the keywords while ensuring that the content still reads naturally to the reader. Our writers have the experience and SEO knowledge to create keyword rich yet natural-reading content.
THE IMPORTANCE OF CREATING HIGH-QUALITY WEBSITE CONTENT
The content that appears on your homepage, contact page, and service pages are just as important as the content that appears in your blog. Our team creates unique content for each page on your website that is easy-to-read and optimized for SEO.
Although SEO is important, it is not the only factor we consider when creating website content. Each page on your website should clearly convey who you are as a company and what services or products you provide. We focus on making this message as clear as possible using a voice that is consistent from page-to-page.
Our content is engaging and meaningful as well, so your audience will find it relevant, informative, and interesting. With our help, clients can provide current and potential clients with the information they need while also rising to the top of the search results.
With our core role in transforming a business’s digital presence – we are in the unique position to reinvent their brand for a more digitally focused world through design, content and interaction. The new signifiers of a modern digital brand – are user interface, integrated branded content and interaction.